Trail to Old Stump

Universal Pictures

Game

THE TRAIL BEGINS

When Universal Pictures approached us with the idea to spin a version of the old computer lab classic “Oregon Trail” into a game for A Million Ways To Die In The West, we jumped at the opportunity.

Our result, Trail to Old Stump, is a loose prequel to the film and an homage to the retro games we grew up with.  By partnering with Adult Swim, we were able to tailor the game for their audience, offering more adult content and language in line with the R rated film.  A fun additional nugget:  Trail to Old Stump was the the first ever sponsored game on the Adult Swim site.

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ALL YOUR SHEEP ARE BELONG TO US

Trail to Old Stump game was built in HTML5 and optimized for desktop and tablet experiences.  Practically everything you see and hear in the game, including all of the 8-bit inspired artwork, sound effects, and music, was created by our team.  We re-created the film’s theme song as a MIDI track, and recorded 47 different sheep and animal sound effects, including such favorites as “drowning sheep” and “ghost sheep.”

The traditional wagon gameplay was enhanced with homages to other styles of retro gaming translating the multi-hour Oregon Trail experience into a quick-fire 7 minute journey.  Your party is selected from your Facebook friends, complete with shareable tombstones, should anyone from your party die from dysentery, or the many other perils of Old Stump.

Cutscenes in the game feature original pixel art storyboards and an original script written by our team.

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THANK YA PARDNER

Trail to Old Stump was an immediate hit upon launch on the Adult Swim site, with an average interaction time of over 2 minutes per session, 600% above average for this style of promotional content.

Multiple video game news sites posted articles on the game and fans posted full playthroughs with commentary on social media.

In 2015, Trail to Old Stump was awarded an American Advertising Award for best advertising based video game.

Awards

AAF

2015 American Advertising Federation
Los Angeles
Bronze Award
Digital Advertising/Games