TRUST ONE, FEAR THE OTHER
We did the banners and created customized social video spots for The Perfect Guy for Sony Pictures.
Utilizing the Twitter video platform, we created a unique campaign that launched at the LA Live venue during the BET Awards. Digital billboards played on the screens at LA Live with a special hashtag.
As soon as a user used the hashtag, Twitter then auto-replied with exclusive video content, making fans realize that the perfect guy might not be so perfect.