Perfect Guy

Sony Pictures

Banners • Social

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TRUST ONE, FEAR THE OTHER

We did the banners and created customized social video spots for The Perfect Guy for Sony Pictures.

Utilizing the Twitter video platform, we created a unique campaign that launched at the LA Live venue during the BET Awards.  Digital billboards played on the screens at LA Live with a special hashtag.

As soon as a user used the hashtag, Twitter then auto-replied with exclusive video content, making fans realize that the perfect guy might not be so perfect.

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