No Good Deed

Sony Pictures

Instagram Experience

THE TERROR HITS HOME

We created this unique Choose-Your-Own-Adventure style execution for No Good Deed.  Users are invited to explore the suspense of the film via the Instagram experience Terror Hits Home, which takes fans deeper into the film’s narrative.

When No Good Deed opened #1 at the box office, Variety credited our unique Instagram experience as a new paradigm of social media leading to box office success.

Terror Hits Home won an American Advertising Award in 2015 for outstanding social marketing.

Awards

AAF

2015 American Advertising Federation
Los Angeles
Bronze Award
Social Media