Big Hero 6

Walt Disney Pictures

Banner Ads • Games

MEET BAYMAX

It was our pleasure to introduce Baymax to both domestic and international audiences in this ambitious campaign for Walt Disney’s Academy Award winning film, Big Hero 6.   We created ads that spanned from simple mobile statics to complex 3-D takeovers.  The campaign progressed through initial release, holiday and award season, and then home entertainment release, requiring original creative for each phase.

For international markets, we created two supplemental games designed to introduce Baymax’s unique air inflated body and nursing talents.